By Boom’s original founder (and makeup artist turned silver-haired supermodel), Cindy Joseph
What to Look For in Diabetic Socks?
1. Use Cream-based Cosmetics on your face (not powder-based).
Powder adds texture to skin that already has developed texture.
2. Find a tone of lipstick that matches your inner lip or gums.
3. Don’t recreate the brows you had in your 20s.
Women older than 50 tend to lose definition in their eyebrows. Just go with that.
4. Do not wear any eyeshadow at all.
Especially no contour in the crease because it gives the appearance of deepening the crease. A little bit of mascara is OK.
5. Tinted Moisturizers don’t work.
If you’re going to use a foundation to even out skin tone, find one that gives coverage but doesn’t add texture. Be willing to spend money on a foundation and take your time to experiment and find the exact right shade. Matching your skin tone exactly is critical.
Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?
The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.
You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.
BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.
At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.